It's especially true in one domain: marketing. Those companies who develop the skills and hire the right people to analyze and exploit that data will have a clear competitive advantage. Companies are sitting on a treasure trove of data, but usually lack the skills and people to analyze and exploit that data efficiently. However, it contains a number of recitals and R Studio tutorials which will consolidate your competences, enable you to play more freely with data and explore new features and statistical functions in R.īusiness Analytics, Big Data and Data Science are very hot topics today, and for good reasons. You will find this course exciting and rewarding if you already have a background in statistics, can use R or another programming language and are familiar with databases and data analysis techniques such as regression, classification, and clustering. For example, it may be suited to experienced statisticians, analysts, engineers who want to move more into a business role, in particular in marketing. This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts.
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